These two domains help corporations connect with their target audience, generate interest in their product, close deals and increase revenue streams.Īre you hungry for more on this issue? We’ve got you covered. The two departments work in alignment to fulfil a business’s innate potential in terms of profits and creating a sustainable ecosystem of operations. The two, however, carry varied roles and responsibilities, require vastly different skills and strategies, and adopt tools and tactics that have no resemblance to each other. Sales and marketing are two sides of the same coin as both create value for customers and businesses.